Tuesday, February 22, 2011

3d Visualizations/Simulation:The New Age Forensics

  3d Visualizations:The New Age Forensics

Court cases and the to and fro deliberations, accusations, arguments and counter arguments, and enormous amount of data very often is a complex task to fathom for the jury. Not many will argue that all cases are won or lost based on the ability of the lawyer to convince the jury.

The upcoming trend of using 3d visualization as a tool to bring forth the actual real life scenario has helped many lawyers to convince jury and help their clients.

The visualizations help in accurately creating a scenario explaining the facts with animation. The ability of modern day tools to simulate scenarios are also a boon.
The simulation tools can be accurately designed to  specs such as weight, dimensions. external factors etc.


We can develop computer generated simulations and images that accurately represent the statements given by witnesses  to help the understanding of specific events or issues.
Working with detailed layouts, diagrams, measurements and photographic evidence a 3d model is created, and visualised or animated or simulated under technical and witness guidance. 
The generated material can be used as a  supportive to the available evidence and help to clarify very complex situations. The ability to visualize and create a onscreen animation allows the jury to consider multiple factors simultaneously  leading to clearer understanding and allowing a more informed decision.

Road Accidents, Industrial accidents, Industrial accidents, we can reconstruct any situation allowing the legal framework to function more smoothly

Please visit ww.sixsteps.org.in to know more
Contact krunnal@sixsteps.org.in
Regards
Krunnal Gharre




Saturday, February 19, 2011

3d visualization can help product design and manufacturing companies to get their products to market faster and at lesser expense as compared to traditional tools.
Post Designing the original engineering CAD files the next step is to convert this into 3d models of the same. It allows an easy interpretation of the model as described in the previous blog post. The 3d models can be designed to have specific surfaces, textures, lights and multiple levels of rendering to give a virtual and realistic snapshot of the product.

This process can replace the traditional tool of using photography for variety of reasons:
1. 3d designers have complete control over the 3d model, any customization required in lighting, com position, resolution that may be required for packaging, posters, presentations, fliers etc can be created with perfect accuracy. No scanning required to digitize the photograph so the image is first-generation, razor sharp and crystal clear.
2. The model doesn't need to be fully completed before the photographer has a model to shoot.
3. If there are changes, the photographer doesn't need to come back and re-shoot, re-process film, re-scan, etc. Changes can be made on the spot and the image re-rendered to suit needs.
4. The rendering requires less post-rendering work. Masks are generated during the rendering process allowing the background to quickly and simply be replaced. Previewing low-resolution versions using the web allows the client to see exactly what they will get before moving to high-res images.
5. Six Steps can help clients create cost effective and easy tools to quickly move to market. We work hard to prove to satisfy our customers. We're cost-effective and a reliable partner of your marketing team.
visit www.sixsteps.org.in to know more. Thanks

Monday, February 7, 2011

3d animation as a sales and marketing tool



SALES AND MARKETING OF MACHINES, INSTRUMENTS, EQUIPMENTS, SERVICES
 
 Using 3d animation as a sales tool can create opportunities and efficiencies that until now were not visible.
We know that animations have being  a part of entertainment industry for a long time, but we fail to notice the reason animations are used, and if we try to see the core reason we come to one conlusion:
3d animations allow us to share our imagination. Imagination that words or pictures cannot describe.

Now going a step forward, why cannot we use the same reason in the business environment. All business are trying to sell their products using combination of traditional tools like images, technical drawings, movies etc..but each has a limitation. Using 3d animation adds that missing part making your presentations complete.


Lets take an example, assume a company wanting to sell a robotic welding machine. Now using the traditional way he will use a combination of the following
and
Now as we can see the following has a few limitations
  1. The 2d drawings force the customer to think on complicated terms and use different views to visualize the product.
  2. At the same time, the customer also has to focus on the verbal information that is usally accompanied with this kind of presentation. This is very true for companies that are into customized products and services
  3. Assuming the product is ready, here the customer can show a video recording of the product, the problem here is the noise that is accompanies noise such as smoke, the light, background etc..these are things that cannot be avoided in a recorded video.
  4. Recorded videos cannot show things that are not accessible, such as some operation inside the machine that possibly may be a crucial distinguishing and important factor of your sales pitch
But not along with the above 2 methods if I add the following
Here as we can immediately see the advantages
  1. There is no need to visualize, the 3d model of the machine is ready and exactly as per specification
  2. We can even customize it to show an application that the customer want to see
  3. Its clean, the noise factor, sparks smoke generation is in our control
  4. We can even show things that would have normally being accessible
  5. The biggest advantage is its quick, a 1 min video makes clear what the machine is, its operation etc and there is no chance of viewers having different perception
  6. Multi-use: Use it in websites, online marketing, corporate digital brochures etc
As a good business with aim to providing excellent service, we will strongly advice against focussing too much on any one tool. Even using only 3d animation is not recommended. We strongly believe 3d animations compliments the traditional tools and useing them in combination will give tremendous cost and time savings and shortening the sales cycle duration to minimum.

The biggest reason companies donot opt for animation is
  1.  Their blind belief that they can perfectly communicate everything about their product, but the point we miss is, the moment we make someone visualize what we speak their is bound to be difference in perceptions
  2. The second reason is cost. I would like to mention that comparing animation cost of a entertainment film and cost for animating a product is like comparing apples and oranges. We need to remember that our main purpose is to make effective communication and be cost effective at the same time.
We look forward to your comments, hints, opportunities. Please contact sales@sixsteps.org.in to know how we can help your business.

Thanks